why choose us for your ppc needs?
Our unique approach sets us apart from the rest. We don’t view PPC in isolation; we see it as a crucial part of your wider digital marketing ecosystem. This mindset enables us to integrate our PPC strategy with web design, content creation, reputational management and powerful email and SMS marketing campaigns to deliver a holistic and effective approach to your online presence.
Building a funnel that works
A successful PPC campaign is never complete without a well-structured lead funnel. And when it comes to building funnels, we go beyond the usual.
Whether it’s about tapping into the enormous potential of top-of-the-funnel clients or efficiently converting the bottom-of-the-funnel prospects, our strategies are all-encompassing and efficient.
For Top-of-the-Funnel clients, we help you explore the untapped potential of these clients. By accurately identifying and strategically leveraging every stage of the customer journey, we drive these prospects down the path to conversion in a way that is both efficient and cost-effective. This includes producing a compelling lead magnet, producing compelling value added information, persuasive product or service client fit in and a seamless integration of email/SMS marketing efforts.
For Bottom-of-the-Funnel clients, efficiency is our mantra. Our meticulously crafted, targeted landing pages along with a robust PPC strategy ensure these potential customers are effectively converted. This includes PPC optimization, producing compelling content, persuasive calls-to-action, and a seamless integration system.
Custom Landing Pages for Enhanced Conversions
At our agency, we prioritize the conversion of bottom-of-the-funnel clients with utmost efficiency. To accomplish this, we utilize well-designed, strategically targeted landing pages, meticulously crafted to convert potential customers more effectively.
- Purpose-Built Design– Our process commences with purpose-built designs for each landing page. These designs cater specifically to the needs and interests of distinct customer personas, aligning with the objectives of your campaign. This intentional approach ensures every visitor experiences a highly relevant, engaging interaction that significantly increases the likelihood of conversion
- Optimized Content and Compelling Calls to Action– The content on your landing pages is pivotal in guiding your visitors towards their desired action. This extends to creating compelling Calls to Action (CTA). Whether the goal is signing up for a newsletter, downloading a valuable resource, or making a purchase, we weave in enticing CTAs within our expertly crafted, value-rich content to prompt your visitors to take the desired action.
Our CTAs are clear, concise, and persuasive, ensuring that your potential customers know exactly what action to take and why it benefits them. The right CTA can dramatically improve your conversion rates, and we put our vast experience and understanding of user behavior into crafting CTAs that really work.
By integrating our proficiency in PPC advertising with our talent for creating conversion-focused landing pages, we provide a comprehensive, effective solution for your digital marketing needs. Are you ready to transform your bottom-of-the-funnel prospects into loyal customers? [Contact Us] to discover more about our unique approach and how it can accelerate your business growth.
At the intersection of our PPC advertising expertise and landing page design and optimization skills, lies our effective, comprehensive solution for your digital marketing needs. Ready to convert more efficiently and grow your business? [Contact Us] to discover more about our unique approach and how it can elevate your brand to new heights.
Seamless Integration with Email/SMS Marketing and Lead Magnets
Every lead matters. That’s why we ensure no lead is lost in the process by providing a seamless integration of our PPC strategy with your email and SMS marketing campaigns. Each customer touchpoint is utilized to its maximum potential, keeping your brand at the forefront of your potential customers’ minds.
- Personalized Messaging: We craft personalized and engaging messages for both email and SMS marketing. Our team of expert copywriters and marketers develop content that resonates with your target audience, keeping your brand in their minds and significantly boosting your conversion rates.
- Lead Magnets: But our strategy doesn’t stop there. We understand the power of a compelling lead magnet. As part of our integrated approach, we will help you create and implement effective lead magnets – value-packed, irresistible offers designed to capture the contact details of potential customers. This could be an exclusive ebook, a free consultation, a valuable discount, or any other offer that your potential customers will find hard to resist.
These lead magnets will be strategically placed on your landing pages to maximize conversions and effectively grow your email and SMS lists. The leads collected are then nurtured through personalized, automated follow-ups, keeping your brand at the top of their minds and turning prospects into loyal customers.
By blending our expertise in PPC advertising with our innovative approach to email/SMS marketing and lead magnet creation, we offer a complete, effective solution for your digital marketing needs. Ready to leverage the power of an integrated marketing strategy? Contact to learn more about how we can help grow your business.
Fast Leads and Sales
PPC is a much faster process than SEO, and you can see results much more immediately.
With targeted advertising, you can target customers who are in the final stages of the sales funnel and are ready to make a purchase.
The benefits of our PPC strategy include integration with other marketing aspects such as Local SEO, Reputational management, and email/sms, resulting in compounded results.
We can set up a funnel for you that utilizes lead magnets and email/sms marketing to foster relationships with prospects at the upper end of the funnel.
Use of Artificial Intelligence
Ads platforms such as Google, Facebook, and others have improved their A.I. so much that they can target and find exactly the customer you are looking to great efficiency, which will increase your sales.
PPC is extremely accurate in determining your ratios, so you can clearly see how it benefits your bottom line.
Frequently Asked Questions
Why do I need someone else to manage my PPC Campaign?
If you’ve never had adequate training, you are leaving money on the table. PPC platforms such as google ads and bing ads are actually pretty difficult to use properly.
Do you have a way of generating massive lists of keywords and negative keywords other than just brainstorming? Deep understanding of ad extensions? Remarketing? Ad scripts to position? Different profitable bidding strategies? Constantly monitoring and refinement of your PPC accounts?
A successful PPC campaign is pretty much a full time job. You should leave it to the professionals!
Why do we love Google Ads?
Google ads use an auction model on certain keywords. Each advertiser can put in a bid on how the maximum amount they are willing to pay. This allows us to find out quickly our conversion rates and if our campaigns would be profitable. Google keywords also have very high commercial intent. Usually when people are searching on google, they are searching for a solution to a problem. These keywords are extremely high converting and profitable especially if you can get your metrics right.
How much does PPC cost?
This is a good question.
Google and Bing Ads pretty much work with any budget. The key metrics is profitability and your ability to keep up with work demand or inventory. If you find a profitable campaign and can get your google or bing ads down right, then it is in your best interest to ramp it up as much as you can handle.
There are a lot of different factors that will determine how much a PPC Campaign will cost including finding the correct keywords and negative keywords, correct bidding strategies, continuous improvement and tinkering, and improving the conversion rate of your website.
Do people actually click on PPC ads?
Google is now making PPC ads look more and more like organic results. In fact, PPC results bring in more than 45% of all the clicked results. As mobile searches increase, more people who see your ad will also be more likely to call you directly. Companies invest millions of dollars in Google Ads each year and keep doing it because it works.
The keywords that I want are way too expensive, should I still invest in it?
The reason they are so expensive is because they work and people compete for them. This shouldn’t be looked at as a bad thing. Even though google ads for certain keywords aren’t as cheap as they used to be, it is still far away from a perfect competition. You would be surprised at the sheer amount of people we see using unoptimized bidding strategies, keywords, sales copy, landing pages and remarketing and still doing so profitability.
My competitors have a bigger advertising budget than me. Can I still compete with them?
Due to the sheer amount of keywords and search volume on google It is pretty much impossible to have a monopoly for all the keyword spots no matter what your budget is. Google and Bing Ads are also less about budget than about having a cheaper conversion rate. As long as you can get a cheaper conversion rate, you can actually dominate your competitors that have bigger budgets.
How can you be sure you aren’t wasting your money?
The majority of the time, bidders are bidding on keywords that don’t relate to their company or bidding on non-tangentially related keywords. This is happening because Google AdWords has optimization suggestions that can encourage you to advertise more on specific keywords or to use the broad-match option instead of phrases match, or an exact match. The result is that you’re putting ads on search results which aren’t being searched by people who aren’t interested in the product you’re trying to promote.
Google earns the majority of its revenue through AdWords. They provide high-quality organic results, which means that users continue to use the search engines. The companies that don’t know how to be successful in the local level of SEO or who want to gain an edge over competitors spend more than their marketing budgets on AdWords. To be honest, spending money on Google PPC ads is an effective strategy in the event that you’re getting leads to convert and making money off the leads.
The other major issue with bidding on keywords that aren’t relevant is that you’re sending users to a site that’s not optimized to bring in leads. If you click on your advertisement and click it, they’re directed to a webpage with details about sales related to the keyword, and a contact form at to the very top that collects their data to use for the future use in communications (First name and last name, Phone, Email, Company, etc.). If it is possible, the webpage should be designed to only allow potential customers to complete your lead’s contact forms and should not offer a way to move away from this single action.
Why should a business owner hire someone else to manage their adwords?
There are a number of reasons why a business owner might hire someone else to manage their AdWords account. First, AdWords can be complex and time-consuming, and it may be difficult for a busy business owner to keep up with all the changes and best practices. Second, a good AdWords manager can save the business owner money by optimizing the account to get the best results possible. Finally, a good AdWords manager can help the business owner to better understand their customers and target their ads more effectively using better landing pages and copywriting.