PPC Management

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Our Services

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Current Price

Frequently Asked Questions

Why do I need someone else to manage my PPC Campaign?

If you’ve never had adequate training, you are leaving money on the table. PPC platforms such as google ads and bing ads are actually pretty difficult to use properly.

Do you have a way of generating massive lists of keywords and negative keywords other than just brainstorming? Deep understanding of ad extensions? Remarketing? Ad scripts to position? Different profitable bidding strategies? Constantly monitoring and refinement of your PPC accounts?

A successful PPC campaign is pretty much a full time job. You should leave it to the professionals!

Why do we love Google Ads?

Google ads use an auction model on certain keywords. Each advertiser can put in a bid on how the maximum amount they are willing to pay. This allows us to find out quickly our conversion rates and if our campaigns would be profitable. Google keywords also have very high commercial intent. Usually when people are searching on google, they are searching for a solution to a problem. These keywords are extremely high converting and profitable especially if you can get your metrics right.

How much does PPC cost?

This is a good question.

Google and Bing Ads pretty much work with any budget. The key metrics is profitability and your ability to keep up with work demand or inventory. If you find a profitable campaign and can get your google or bing ads down right, then it is in your best interest to ramp it up as much as you can handle.

There are a lot of different factors that will determine how much a PPC Campaign will cost including finding the correct keywords and negative keywords, correct bidding strategies, continuous improvement and tinkering, and improving the conversion rate of your website.

Do people actually click on PPC ads?

Yes!

Google is now making PPC ads look more and more like organic results. In fact, PPC results bring in more than 45% of all the clicked results. As mobile searches increase, more people who see your ad will also be more likely to call you directly. Companies invest millions of dollars in Google Ads each year and keep doing it because it works.

The keywords that I want are way too expensive, should I still invest in it?

Yes!

The reason they are so expensive is because they work and people compete for them. This shouldn’t be looked at as a bad thing. Even though google ads for certain keywords aren’t as cheap as they used to be, it is still far away from a perfect competition. You would be surprised at the sheer amount of people we see using unoptimized bidding strategies, keywords, sales copy, landing pages and remarketing and still doing so profitability.

My competitors have a bigger advertising budget than me. Can I still compete with them?

Due to the sheer amount of keywords and search volume on google It is pretty much impossible to have a monopoly for all the keyword spots no matter what your budget is. Google and Bing Ads are also less about budget than about having a cheaper conversion rate. As long as you can get a cheaper conversion rate, you can actually dominate your competitors that have bigger budgets.

Get In Touch

Fill out the form to schedule a free consultation. You can also email us at info@acornmarketing.co or call us toll free at 1-888-812-1050