Google ads use an auction model on certain keywords. Each advertiser can put in a bid on how the maximum amount they are willing to pay. This allows us to find out quickly our conversion rates and if our campaigns would be profitable. Google keywords also have very high commercial intent. Usually when people are searching on google, they are searching for a solution to a problem. These keywords are extremely high converting and profitable especially if you can get your metrics right.

This is a good question.

Google and Bing Ads pretty much work with any budget. The key metrics is profitability and your ability to keep up with work demand or inventory. If you find a profitable campaign and can get your google or bing ads down right, then it is in your best interest to ramp it up as much as you can handle.

There are a lot of different factors that will determine how much a PPC Campaign will cost including finding the correct keywords and negative keywords, correct bidding strategies, continuous improvement and tinkering, and improving the conversion rate of your website.

Yes!

Google is now making PPC ads look more and more like organic results. In fact, PPC results bring in more than 45% of all the clicked results. As mobile searches increase, more people who see your ad will also be more likely to call you directly. Companies invest millions of dollars in Google Ads each year and keep doing it because it works.

Yes!

The reason they are so expensive is because they work and people compete for them. This shouldn’t be looked at as a bad thing. Even though google ads for certain keywords aren’t as cheap as they used to be, it is still far away from a perfect competition. You would be surprised at the sheer amount of people we see using unoptimized bidding strategies, keywords, sales copy, landing pages and remarketing and still doing so profitability.

Due to the sheer amount of keywords and search volume on google It is pretty much impossible to have a monopoly for all the keyword spots no matter what your budget is. Google and Bing Ads are also less about budget than about having a cheaper conversion rate. As long as you can get a cheaper conversion rate, you can actually dominate your competitors that have bigger budgets.

The majority of the time, bidders are bidding on keywords that don’t relate to their company or bidding on non-tangentially related keywords. This is happening because Google AdWords has optimization suggestions that can encourage you to advertise more on specific keywords or to use the broad-match option instead of phrases match, or an exact match. The result is that you’re putting ads on search results which aren’t being searched by people who aren’t interested in the product you’re trying to promote.

Google earns the majority of its revenue through AdWords. They provide high-quality organic results, which means that users continue to use the search engines. The companies that don’t know how to be successful in the local level of SEO or who want to gain an edge over competitors spend more than their marketing budgets on AdWords. To be honest, spending money on Google PPC ads is an effective strategy in the event that you’re getting leads to convert and making money off the leads.

The other major issue with bidding on keywords that aren’t relevant is that you’re sending users to a site that’s not optimized to bring in leads. If you click on your advertisement and click it, they’re directed to a webpage with details about sales related to the keyword, and a contact form at to the very top that collects their data to use for the future use in communications (First name and last name, Phone, Email, Company, etc.). If it is possible, the webpage should be designed to only allow potential customers to complete your lead’s contact forms and should not offer a way to move away from this single action.

There are a number of reasons why a business owner might hire someone else to manage their AdWords account. First, AdWords can be complex and time-consuming, and it may be difficult for a busy business owner to keep up with all the changes and best practices. Second, a good AdWords manager can save the business owner money by optimizing the account to get the best results possible. Finally, a good AdWords manager can help the business owner to better understand their customers and target their ads more effectively using better landing pages and copywriting.