The competitive advantage of video for marketing

In the digital age, the power of video content is undeniable. According to Insivia, viewers retain a staggering 95% of a message when watching a video, in contrast to just 10% when reading text. This visual medium is not just for consumers; Hubspot reveals that 59% of company decision-makers prefer watching a video over reading an article or blog post. If you’ve been striving for increased website engagement, video might be your answer. Forbes states that websites equipped with video content see visitors staying an impressive 88% longer. And if top search engine rankings are your goal, Hubspot has found that videos can amplify your chances of appearing on Google’s first page by 53%. They also found 51% of marketing professional worldwide name video as the type of content with the best ROI.  

The advantages don’t stop there. Videos play a pivotal role in the purchasing journey, with 57% of consumers, as per Hubspot’s findings, saying that videos bolster their confidence in online purchasing. Wyzowl’s study further emphasizes the learning preference of the modern user, indicating that 68% of people lean towards videos to learn about new products or services. If conversions are what you’re after, then Unbounce’s data might intrigue you: landing pages featuring a video can witness a surge in conversion rates by up to 80%.

Whats likely holding you back?

Many businesses hesitate to venture into video marketing. Concerns range from the time and cost involved to lacking the expertise or feeling uneasy in front of a camera. This is where Acorn Marketing bridges the gap. With the evolution of video editing tools and platforms like YouTube, the costs of creating and hosting videos have plummeted. Our integration with AI and Chat GPT ensures your existing content can be swiftly repurposed into captivating video scripts. Our team, armed with expertise, is poised to guide you through the intricacies of video creation. Whether you’re envisioning voiceovers with stock footage or interactive whiteboard videos, we’re equipped to realize your vision. Moreover, our comprehensive packages mean that video creation can be harmoniously combined with our myriad of marketing services. The advent of AI has not only empowered us to craft compelling videos but also to provide an array of services that could lead to significant cost savings for you.

So, are you prepared to harness the potential of video for your brand? Whether you’re eager to be in the spotlight or prefer a behind-the-scenes approach, Acorn Marketing is your trusted partner in this journey. Schedule a free consultation with us today, and together, let’s illuminate your brand’s story.